Pro-level coaching. Built for every athlete.

About Koomba

Built by athletes, for athletes

Koomba is a health and performance marketplace connecting athletes and families with performance coaches across mental performance and nutrition who understand what it takes to compete. Founded by former college athletes, Koomba is building the health and performance infrastructure that sport has long lacked.

Athletes are trained relentlessly on the physical game and left to figure out the mental one alone, even though the mental game is trainable and measurable. A 2024 Sports Medicine meta-analysis of 111 studies found that structured psychological skills training produced moderate to large gains in performance. At the same time, a third of youth athletes quit between ages 12 and 14, often over enjoyment rather than ability, according to the Aspen Institute. Koomba was built to close that gap, for the pro prospect and the middle school club player alike.

Advised by

Brian Hainline, MD

• Inaugural Chief Medical Officer of the NCAA
• Senior Advisor on Health, Safety and Governance at Koomba
• Immediate past President of the USTA
• Clinical Professor of Neurology at NYU Grossman School of Medicine

"Koomba sets the standard for proactive, integrated athlete support and empowers athletic organizations to prioritize resilience, optimize performance, and promote long-term wellbeing."

Koomba's work is aligned to the USOPC's American Development Model, the national framework for age-appropriate athlete development. Every meeting, every coach, and every program touchpoint supports athletes where they are in their journey, prioritizing long-term wellbeing and participation over short-term performance pressure.